Siente el calentón.

Overview

Calentón Magazine is a publication centered around the reggaetón and música urbana music genres and the industry's current artists, news, culture, and influence. It provides a physical, handheld experience for fans to immerse themselves in the latin music scene.

Scope of Work
+ Editorial Design + Layout + Copywriting + Research + Brand Identity + Graphic Design + Naming
  • Despite reggaeton’s global popularity, there are few dedicated print platforms that celebrate the genre and the culture surrounding it. Most coverage exists in fast-moving digital spaces, leaving little room for curated storytelling, visual exploration, and deeper editorial engagement with the artists and communities shaping the música urbana scene.

  • Music communities often form strong identities around shared cultural experiences and visual expression, not just sound. While digital media delivers constant updates, print offers a slower, more immersive way to engage with music culture.

  • Calentón Magazine is dedicated to reggaeton and the broader música urbana movement. Through editorial design, artist features, and visual storytelling, the magazine explores the genre’s influence across Latin America, the Caribbean, and global music culture, creating a space where fans can experience reggaeton culture in a more intentional way.