Quix

Children’s HBA

Packaging

Every child’s quick fix.

Overview

Quix Children's Medicine-Infused Patches are an easier, more convenient way for parents of small children to administer medicine to them. 

  • Children often resist taking oral medications because of the unpleasant taste of liquid medicine. For parents, this routine becomes stressful and time-consuming, turning a simple act of care into a daily struggle.

  • Children respond positively to experiences framed as play, exploration, or adventure rather than obligation. At the same time, parents value convenient, portable solutions that simplify caregiving routines. Bridging these two needs transforms medicine from something children and parents dread into something they willingly participate in.

  • Quix are medicine-infused patches designed to replace unpleasant liquid medicine with a child-friendly alternative. By applying a patch, parents can administer medication without the struggle of taste or resistance. Quix reframes treatment as part of a playful adventure, encouraging children to see medicine as a positive step in their journey to feeling better.

Scope of Work
+ Packaging + User Research + Copywriting + Creative Strategy + Illustration + Advertising + Brand Identity
Brand Story

Let children embark on a journey of fun without the unpleasant taste of regular medicine. Parents are able to take these patches with them for all of their child’s adventures, and enjoy their own parenting journey now made easier and effortless. 

Take them anywhere!

Advertising Campaign

Medicine that travels with them.

This campaign gives traditional kid’s medicine an adventurous twist with messaging that drives parents and caretakers to let their children embark on a journey to feel better without compromising the fun adventures that come along the way.